Online store selling health-care products and lifestyle accessories for the elderly
Ezizio Ventures is developing an eCommerce platform where the elderly and seniors can buy daily necessities, healthcare items, and lifestyle items to meet their needs. There was a wide range of products available, all of which were designed to be of assistance to the elderly."Growing old is a bliss" is correctly stated in their mission statement, which targets the older generation that is still energetic and does not wish to rely on others.
What were the challenges we faced?
Clients and prospects wanted a platform to sell products to older people and senior citizens. The products ranged from lifestyle items to daily necessities and health care items. The products were aimed at older people and senior citizens, so we developed a solution that could be efficiently used by the group. Senior citizens could easily find products on the website that fit their needs.In addition, based on the targeted buyers, we streamlined the overall purchase process to ensure a quick checkout.
The solutions that we offer
Initially, the project focused on the front-end design, more info which targeted older people and senior citizens. Static banners were displayed on the homepage of the website, which the buyers could easily read and navigate to the relevant category. Furthermore, we used large product icons and bold fonts on the website, which were easy to read and interpret by our target audience.There was an easy navigation system on the website, and the checkout process was quick, so buyers were able to complete their purchases quickly.